Turning the trending matcha crisis into a chance for Oatly to save the day.
Matcha demand was exploding globally, with a shortage driving long lines at popular spots and a lack of at-home alternatives. Enter the Oatly ready-to-drink Matcha carton.
How do you launch a functional product in a saturated trend cycle, without getting lost in the sea of green drinks, wellness clichés or paid media noise?
“The likes-to-shares ratio on this work says it all. A genuine conversation starter in group chats worldwide”
We worked with creator Nik Bentel to launch the “Matcha Urgency Case”, built to stop the scroll, stand out from the typical matcha content and solve a genuine problem being discussed on social.
We treated Oatly’s RTD matcha like a creator first fashion drop.
