TV Campaign for RedLeg Rum, a brand with great distribution needing to gain brand awareness at scale.
A 30" TVC distributed nationwide across ITV’s full suite of channels.
The Grocer’s ‘Ad Of The Week’. 40% increase in search impressions, 427% increase in web traffic in target regions, 22% sales uplift in target regions. 3% lift in general awareness and 19% lift in unaided awareness.
The rum brand which captures the spirit of the Caribbean through it’s RedLeg hermit crab brand mascot took to TV in Spring 2021. In partnership with ITV °Small World planned strategy, creative, production and media for the fledgling brand resulting in a 427% increase in web traffic, a 19% lift in unaided awareness and a 22% sales uplift in target regions. Oh, and Grocer’s ‘Ad of the Week’
