Putting niche creators in pole position through content

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The Brief

A branded content series for Enduro Motorsport on OnlyFans' new streaming platform OFTV. A chance to showcase the wealth of creators on the platform and change brand perceptions.

The Work

5 episodes of ‘Drive to Survive’ style content following Enduro Motorsport as they compete in the British GT.

Result

The first episode was OFTV’s highest streamed piece of content to date when it launched.

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Creative Teams
Changing perceptions with niche creators

OnlyFans needs no introduction, but the creator platform’s reputation perhaps precedes it unfairly. In order to showcase the wealth of creator niches on the platform °Small World helped the brand create a motorsport specific production team to pull off their very own ‘Drive to Survive’ with OnlyFans’ creators from Enduro Motorsport. All 5 episodes are streaming now on OFTV, their branded streaming platform.