Drive awareness for little-known Ocean Bottle, the brand that removes 1000 plastic bottles from the ocean for every bottle bought, across the most busiest media moment in the year, Christmas.
A multi-channel Christmas campaign complete with a film, OOH and projection stunt aimed at drumming up earned media and converting customers through the funnel on paid social.
Brand awareness up to 35.8%, a 50% increase in positive sentiment around the brand, average order value up 10%, a x1.8 return on ad spend and 8.2 million bottles removed from our oceans thanks to bottles sold by the campaign.
The reusable bottle brand that removes plastic from our oceans took over the UK for Christmas 2022. With °Small World (and Santa’s) help the multi-channel creative campaign shot brand awareness up by 8%, led to a 50% increase in positive brand sentiment and drove a x1.8 return on ad spend. Ultimately, sales from the campaign led to the removal of 8.2 million plastic bottles from our oceans.
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