Converse, is the brand that has twice topped Ad Age’s Gen Z band tracker in 2023. To keep their lead the iconic apparel brand enlisted °Small World to take their global brand work and make it relatable and actionable for Converse’s 40+ local markets. By building a unique team with local market knowledge, matched passions and creative toolkit expertise we helped Converse become the ‘favourite brand’ of teens in market cities including CDMX, Sao Paulo and Sydney.