Launching Dr Squatch in the UK with a uniquely English self deprecating campaign that leaned into local culture co-written with a up and coming comedy star.
Dr Squatch is a U.S. men’s natural grooming brand expanding into the UK. The goal was to translate its irreverent tone and scent credentials for British men.
With brand awareness near zero in the UK, the brief was to build cultural relevance fast and drive trial alongside a Waitrose retail launch.
“Small World’s humour helped us land in the UK with impact and make men actually care about smelling good.”
We created the tongue-in-cheek Britain Stinks campaign, casting a comedy content creator Red Richardson as news anchor and collaborator to put Dr Squatch’s scents on the cultural map.
We told Britain it stinks, then gave UK men a fresh new way to smell good.
