Rescuerama
Turning a heritage flower remedy into an entertainment brand with Rescuerama, a social-first sitcom built for online anxiety culture.
55M
VIEWS
757%
AMAZON TRAFFIC
12.1
ROAS
9%
SALES GROWTH
Background
Rescue Remedy is a decades-old wellness brand with deep trust equity, looking to break through in a category flooded with calm, minimal sameness.
Challenge
Modernise Rescue Remedy, differentiate it in a crowded wellness category, and drive commercial growth without defaulting to the functional ad playbook.
Solution
We built Rescuerama: a social-first sitcom with a distinctive cast, a sonic tag, and visual assets designed for social play. The work scaled beyond social into OOH, POS, radio and Amazon.
TLDR;
A social-first sitcom that turned a wellness brand into entertainment.
