Converse is the brand that has twice topped Ad Age’s Gen Z brand tracker in 2023. To keep their lead the iconic apparel brand enlisted °Small World to take their global brand work and make it relatable and actionable for Converse’s 40+ local markets. By building a unique team with local market knowledge, matched passions and creative toolkit expertise we helped Converse become the the ‘favourite brand’ of teens in market cities including CDMX, Sao Paulo and Sydney.

The rum brand which captures the spirit of the caribbean through it’s RedLeg hermit crab brand mascot took to TV in Spring 2021. In partnership with ITV °Small World planned strategy, creative, production and media for the fledgling brand resulting in a 427% increase in web traffic, a 19% lift in unaided awareness and a 22% sales uplift in target regions. Oh, and Grocer’s ‘Ad of the Week’ 

The reusable bottle brand that removes plastic from our oceans took over the UK for Christmas 2022. With °Small World (and Santa’s) help the multi -channel creative campaign shot brand awareness up by 8%, led to a 50% increase in positive brand sentiment and drove a x1.8 return on ad spend. Ultimately, sales from the campaign led to the removal of 8.2 million plastic bottles from our oceans.

30M subscriber YouTuber JackSepticEye wanted to launch a Gen Z fever dream of a coffee brand upon the world. Enlisting °Small World and Earthling Studio we crafted a whimsical brand built for DTC and an always on content machine to fuel largely organic sales. By building a team that understood social and earned media inside out we sold $215k of coffee in the first week of launch.

LinkedIn have a paradoxical brand problem, they are both simultaneously the world’s largest recruiter but also sell vital tools to recruitment firms themselves. Partnering with °Small World and Rooster Punk they set out to understand what ailed recruiters and how they could position themselves on the side of the industry. By undertaking 1,200 customer surveys, 4 senior stakeholder interviews and 12 depth sessions with leading recruiters in EMEA & LATAM °Small World’s strategy team did just that. The full work is confidential to the public but contact the °Small World team for more information.

Spring, the commerce platform for creators, wanted to create a new revenue stream for their business. Working with a team of digital innovators built by °Small World, Mint-On-Demand was established. A product that allowed Spring’s 8M creators to offer fans digital collectibles. Product strategy, positioning, naming and a suite of assets led to 156 pieces of media coverage globally and $1.1M worth of combined NFT sales from creators in the pilot.

OnlyFans needs no introduction, but the creator platform’s reputation perhaps precedes it unfairly. In order to showcase the wealth of creator niches on the platform °Small World helped the brand create a motorsport specific production team to pull off their very own ‘Drive to Survive’ with OnlyFans’ creators from Enduro Motorsport. All 5 episodes are streaming now on OFTV, their branded streaming platform.

Scandinavian Biolabs is the men’s hair care brand pioneering a new category. Working with an expert CPG branding team curated by °Small World the brand has repositioned and rebranded set for an entry into retail to build on their already stratospheric growth (€7.2M revenue by year 3). The work is confidential to the public but contact the °Small World team for more information.